TOURIST MARKET RESEARCH

Authors

  • Predrag Ubavić AD Planinka, Kuršumlija

Keywords:

tourism, tourist market, tourist market research, methods of the research.

Abstract

Tourist market, as any other market, is a place where demand and offer meet. Researching the tourist market enables to define more precisely requirements, motives and tourist behaviour, in order to realise whether there is and in what amount a demand for products and services of a tourist company. During the tourist market research it is necessary to especially take into consideration: basic characteristics of tourist market, the contents of research procedure itself, as well as the methods of the research. The final objective of the tourist market research is to obtain information according to which the management of a tourist company will make adequate business decisions referring to solving concrete business issues, what will decrease the business risk to some reasonable scope.

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References

1. Бошковић, Н., Методе истраживања туристичког тржишта у условима нових економских односа, Туризам бр. 7/2003, Часопис Департмана за географију, туризам и хотелијерство, Природно-математички факултет, Нови Сад, 2003.
2. Грујић, М., Менаџмент у туризму, Факултет за услужни бизнис, Нови Сад, 2003.
3. Стефановић, В. и Глигоријевић, Ж., Економика туризма, Свен, Ниш, 2010.
4. Унковић, С., Економика туризма, Савремена администрација, Београд, 2001.
5. Черовић, С., Истраживање туристичког тржишта, Природно-математички факултет, Департман за географију, туризам и хотелијерство, Нови Сад, 2004.

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Published

2012-06-28

How to Cite

Ubavić, P. (2012). TOURIST MARKET RESEARCH. BizInfo (Blace) Journal of Economics, Management and Informatics, 3(1), 43–51. Retrieved from http://www.bizinfo.edu.rs/index.php/bizinfo/article/view/69