IT FUTURE THAT HAS ALREADY BEGUN

Abstract

With the development of information technologies and their influence in all areas of life and work, humanity is rapidly and irreversibly changed. Today there are almost no jobs that can be performed without the use of different websites, programs and applications. Experts in artificial intelligence at Google predict that by 2029 computers will be smarter than humans, that in the next 15 years they will become more intelligent and will be able to understand what we say, learn from experience, joke, tell stories and even flirt. Media organizations and journalism are looking for ways to adapt to new distribution conditions of media content. The media, as key actors in the public sphere, contribute significantly to the quality of social relations and have a stake in general, democratic development. Their role in the first decade of the twentieth century was taken more and more often by the experts in public relations organizations. The most recent large companies experiences bring innovations in communication with the public, where practically the role of traditional media is being lost. For the purpose of this study a survey was conducted among students of Faculty of Teacher Education, who, after graduation, will be entrusted with new generation of "digital natives," children who spend as much as ten hours a day at the computer.