Promotional activities and implementation of blockchain technology in wine production in the Republic of Serbia

Bojana Ostojić; Dražen Jovanović; Milan Brkljač; Suzana Balaban

doi:10.5937/bizinfo2402107O

Authors

Bojana Ostojić Educons University, Faculty of Project and Innovation Management, Belgrade, Serbia
Dražen Jovanović Alfa BK University, Belgrade, Serbia
Milan Brkljač Alfa BK University, Belgrade, Serbia
Suzana Balaban Alfa BK University, Belgrade, Serbia

DOI:

https://doi.org/10.5937/bizinfo2402107O

Keywords:

digital marketing, winery, digitization, innovations, blockchain

Abstract

Advances in technology and the Internet have transformed the way products and services are offered to customers. In this, rather important role is played by project management and digitization, which support companies in reduction of operating costs through the automation of services. The paper explores promotional activities associated with the implementation of blockchain technology in wine production in the Republic of Serbia, examining potential approaches and the impacts of this process on wine-producing companies. The importance of the paper is reflected in the effort to present and analyze previous knowledge on the mentioned problem, as well as to provide a contribution to the topic in the form of research using the example of the winery “Kovačević” Irig. Project management has a key role in the successful implementation of this technological solution, ensuring that the processes are properly planned, coordinated and controlled. Through this integration, wineries may improve their supply chain, provide greater confidence to consumers and gain competitive advantages in the market environment.

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