BRANDED FOOD AS POTENTIAL FOR TOURISM DEVELOPMENT

Authors

  • Teodora Đorđević Higher Business School of Vocational Studies, Leskovac
  • Dragana Ilić Higher Business School of Vocational Studies, Leskovac
  • Momčilo Conić Secondary Trade and Hospitality School, Leskovac
  • Predrag Stamenković Higher Business School of Vocational Studies, Leskovac

Keywords:

Agribusiness, tourism, branding, local food, organic food

Abstract

The topic of this paper is branding as a powerful tool for increasing the value of food products as well as the improvement of tourism in food origin regions. The branding is guarantee of quality for consumers and it provides a product differentiation for manufacturers. In today's market conditions, there is a lack of healthy, traditional, local agricultural products, which made demand and price increase due to their rarity and importance for consumers. Branded agricultural products guarantee to meet the sophisticated customer’s needs, and they are often the reason for journey. This paper draws attention to the importance of products with added economic value for tourism, and the possibilities of designing tourist services related to these products.

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References

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Published

2014-06-30

How to Cite

Đorđević, T., Ilić, D., Conić, M., & Stamenković, P. (2014). BRANDED FOOD AS POTENTIAL FOR TOURISM DEVELOPMENT. BizInfo (Blace) Journal of Economics, Management and Informatics, 5(1), 55–69. Retrieved from http://www.bizinfo.edu.rs/index.php/bizinfo/article/view/43