Artificial intelligence in hospitality: a review of contemporary research and development perspectives
DOI:
https://doi.org/10.71159/bizinfo260009ZKeywords:
artificial intelligence, hospitality, digital transformation, guest experience, sustainabilityAbstract
Artificial intelligence (AI) is transforming the hospitality industry by reshaping traditional service practices and managerial approaches. This literature review provides an overview of recent academic research on the application of AI in hospitality. Relevant studies were collected from major academic databases, including Scopus, Web of Science, and ScienceDirect, covering the period from 2019 to 2025. The review focuses on key areas of AI implementation, including automation, personalized services, and data-driven management. The findings indicate that AI enhances operational efficiency, supports environmentally responsible business practices, and improves guest satisfaction through personalized service delivery. In addition, AI facilitates predictive analytics, dynamic pricing, and decision-making processes, contributing to cost reduction and increased productivity. The review also highlights the importance of guest perceptions of AI and trust in intelligent systems as critical factors influencing technology adoption. The successful integration of AI in hospitality requires balancing technological innovation with human values and ethical considerations to ensure long-term sustainability and competitive advantage.
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