Digital transformation in hospitality: the role of AI in enhancing business through gastronomic offerings
DOI:
https://doi.org/10.71159/bizinfo250004VKeywords:
hospitality, business, gastronomic offer, artificial intelligence, innovationAbstract
The impact of AI on the hospitality industry is increasingly significant. This paper explores the influence of digital transformation on the hospitality sector, with a particular focus on the role of artificial intelligence (AI) in enhancing business operations through gastronomic offerings. Digital technology is transforming the way hospitality establishments operate, offering new opportunities for optimizing operations, personalizing customer experiences, and efficiently managing resources. By analyzing the application of AI technologies, such as predictive analytics, personalized marketing, and automated ordering systems, the paper addresses how hospitality businesses can improve their competitive position and guest satisfaction. The study employs both qualitative and quantitative research methods to present successful examples of AI integration into business models, highlighting the benefits, challenges, and prospects for future development. Managers from 64 restaurants across the Republic of Serbia participated in the research, and the findings demonstrate the clear potential of artificial intelligence to transform hospitality, creating sustainable and innovative business practices.
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