Pro-environmental practices and green solutions adoption in Western Balkans hotels: transformative path to enhance sustainability

Ljiljana Rakočević; Aleksandra Vujko; Drago Cvijanović

doi:10.71159/bizinfo250015R

Authors

Ljiljana Rakočević Singidunum University, Faculty of Tourism and Hospitality Management, Belgrade, Serbia
Aleksandra Vujko Singidunum University, Faculty of Tourism and Hospitality Management, Belgrade, Serbia
Drago Cvijanović University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Serbia

DOI:

https://doi.org/10.71159/bizinfo250015R

Keywords:

green solutions, green training, green rewards, sustainability, Western Balkan hotels

Abstract

In the rapidly evolving landscape of hospitality, the emphasis on sustainability and environmental stewardship has gained unprecedented momentum. Hotels, as significant consumers of resources and contributors to waste, are increasingly recognizing the imperative of adopting green splutions. The paper started from the initial hypothesis H that different green solutions are a long-term path to achieving sustainable and responsible business in hotels. Research conducted among managers and owners of hotels in mountain centers of the Western Balkans showed that among employees there is a need for a transition from classic to sustainable business. Central to this transition are two factors: green training and green rewards, which together foster a culture of sustainability within the hotel industry. This paper explores the essential role of green training in equipping hotel staff with the knowledge and skills needed for sustainable operations, the various green rewards programs that incentivize eco-friendly practices, and the overall environmental performance indicators that reflect a hotel’s commitment to sustainability. By analyzing these interconnected facets, it becomes evident that a holistic approach to environmental responsibility not only enhances the reputation of hotels but also contributes to a more sustainable future.

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Author Biographies

Ljiljana Rakočević, Singidunum University, Faculty of Tourism and Hospitality Management, Belgrade, Serbia

Tourism
Drago Cvijanović, University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Serbia

Tourism

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