INSPIRATIONAL COMMUNICATION LEADER AND INFLUENCE ON THE MOTIVATION OF FOLLOWERS

Abstract

Formulating and articulating a vision assumes one of the basic techniques of leadership in inspiring followers. However, it is not enough to simply state where the organization is located in the future or what are its global aspirations. Rhetorical skills of leadership and symbolic content of his post exercise strong influence over its followers. Communication of positive messages and encouragement that spreads enthusiasm and optimism in the ability to fulfill the goals of the organization, the leader expressed strong confidence in the knowledge and skills of their employees, which affects their self-perception and self-efficacy.