SYSTEM OF STRATEGIC MANAGEMENT AND BALANCED SCORECARD

Abstract

The process of company management should be created and realized in such way as to enable the realization of set goals in the performance of the company and increase its total sucess. Bearing in mind these two demands that should enable sucessful business activities of the company in present time, it is clear that appropriate instruments which support the management in the process of bringing high quality decisions are necessary. Company management should provide appropriate flexibility and creativity within the company, as well as more rational use of resources. The goal of this paper is to research on holistic, concise and clear way, the role of Balanced Scorecard.