MARKETING FUNCTION IN FINANCIAL INSTITUTIONS
Keywords:
marketing, financial institutions, financial services, consumer, marketAbstract
Market Economy is unthinkable without functioning of financial sector. Market is no more chaotic, nor unorganized, nor local. In this sense two processes are the most important: globalization and deregulation. Directing financial institutions on market competition , marketing has taken over one of the leading parts of forming their business policy. Financial institutions have changed their attitudes towards marketing. From the previous attitude that marketing is not for financial institutions, they have realized that this sector can not do without marketing.
Downloads
Download data is not yet available.
References
1. Ljubojević, Č., 2000., Marketing izazovi savremene banke, Svet finansija
2. Klarens, R., 2007., Marketing u finansijskim uslugama
3. Rose, P. i Hudgins, S., 2005., Bankarski menadžment i finansijske usluge, Data status, Beograd
4. Lovreta, S., Končar, J., Petković, J., 2005., Kanali marketinga, Ekonomski fakultet, Beograd
5. Radonjić, O., 2005., Struktura i osnovni principi funkcionisanja modernih finansijskih tržišta, Bankarstvo br. 1-4
2. Klarens, R., 2007., Marketing u finansijskim uslugama
3. Rose, P. i Hudgins, S., 2005., Bankarski menadžment i finansijske usluge, Data status, Beograd
4. Lovreta, S., Končar, J., Petković, J., 2005., Kanali marketinga, Ekonomski fakultet, Beograd
5. Radonjić, O., 2005., Struktura i osnovni principi funkcionisanja modernih finansijskih tržišta, Bankarstvo br. 1-4
Downloads
Published
2010-12-29
How to Cite
Veličković, J., & Jovović, M. (2010). MARKETING FUNCTION IN FINANCIAL INSTITUTIONS. BizInfo (Blace) Journal of Economics, Management and Informatics, 1(2), 107–112. Retrieved from http://www.bizinfo.edu.rs/index.php/bizinfo/article/view/99
Issue
Section
Articles